St. Jude Play Live 2017 Campaign
Lowco has been getting involved with St. Jude Children’s Research Hospital since she began streaming full time in 2014. Each Year St. Jude invites streamers to participate in their Play Live fundraising event. Lowco went over the top for 2017, beginning with a lucrative list of donation milestone incentives from $1,000 to a seemingly unthinkable $20,000. The campaign lasted the full month of May, and featured a full week long ‘Carnival’ with prizes galore for anyone to win. When all was said and done, Lowco and the LooneyBin had left $20k in the dust as they raised $31,359 for St. Jude, putting them among the top channels in amount raised. Her Catalyst stream team , which at this point was still very much in its infancy, raised over $75,000.